Main Content


Selling a home is one of the biggest financial decisions that you will make in your life. It involves preparation, research, and plenty of patience. That’s why it’s important to have a group of real estate professionals like The Redstone Group by your side.

To sell your home fast and for top dollar, The Redstone Group creates a strategic marketing plan that is unique to every client. The team’s effective marketing strategies and extensive real estate experience are what makes them one of the top producers in Arlington, VA and its surrounding areas.

Here’s what goes into each plan:

Your real estate goals

The first step to developing an effective marketing strategy is to determine your real estate goals. Are you aiming to get the best possible price for your home? Or do you need to sell your house fast? With these objectives in mind, The Redstone Group will then craft a marketing strategy that will work towards your real estate goals.

Understanding the local real estate market

The best way to understand your competition and the local real estate market is through your agent. The Redstone Group are experts when it comes to real estate in Alexandria, Arlington, Bristow, Gainesville, Lake Ridge, Manassas, Springfield, and all of Fairfax County. The team knows all about the ins and outs of each area, including the current value of homes, existing market trends, and comparable sales.

Making an action plan

Using this knowledge of your real estate goals and the local market, The Redstone Group will develop an action plan that will produce results. This includes:
Pricing your home correctly – The right home price makes a huge difference when selling your home. Price your home too high and it turns off potential buyers. The Redstone Group knows how to set the right price based on market values and comparable sales.

Arranging a professional photo shoot – Showcasing high-quality, professional-looking real estate photos gives buyers a good first impression of the home. These photos also help the home sell faster and for more. Pulling from their vast network of vendors, The Redstone Group will connect you to a reputable real estate photographer who can capture the best features of your home.

Creating detailed marketing fliers and professional presentations – To attract and inform potential buyers, The Redstone Group will create marketing fliers and professional presentations that highlight your home and its best features.

Designing a custom website for your home – The Redstone Group also showcases your property through a custom website design, which promotes the complete features and amenities of the home. Since your listing doesn’t have to compete with other homes for sale, it will generate interest and get more leads in return.

Promoting your listing on all social platforms and websites – Marketing your home online is a must as well. The Redstone Group utilizes various listing websites like Zillow and several social media platforms like Facebook, Twitter, and LinkedIn.

With over $100 million in sales each year, The Redstone Group has become the top choice for home sellers in Arlington, Springfield, and Fairfax, VA. Sell your property with Ian McVeigh and The Redstone Group today. Call 703.965.2304 or email Ian(at)IansSelectTeam(dotted)com to learn more.