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Online Presence

The internet has had a huge impact on real estate, as it has in other aspects of our daily lives. Now, homebuyers have access to a wide variety of homes wherever they may be – at home in front of a laptop, or on the go with their mobile phones. The Redstone Group recognizes this shift and has created a strong digital presence for all their real estate listings.

Real estate in the digital age

When buyers look for homes, the first thing they turn to is the web. Buyers are provided with a wealth of information, including amenities, features, and the surrounding area of each property. Homes on the market can easily be found through listing and agency sites such as Zillow, Trulia,, and many more.

As a seller, it’s important to adjust and adapt to the digital age. For home selling success, it’s essential that your listing stands out on the MLS (Multiple ListingService), social media, real estate search engines, and other online platforms. Since buyers go online to find homes for sale, having an online presence can direct them straight to your listing.

With The Redstone Group, you’ll be able to build your online presence, which will reach more people and do wonders for your real estate listing.

Creating a strong digital presence for you

The Redstone Group is well versed in creating a digital marketing strategy that captures leads. In order to make your listing stand out from the competition, the team will:

  • Use local search terms for buyers 
    There are a number of ways your listing can be visible online, either through websites or social media platforms. When you list with The Redstone Group, your home will be placed on real estate listing and agency sites such as Zillow, Redfin, Trulia, and A simple online search can direct the buyer to your listing on any of these sites, which will already tell the buyer about the features and amenities offered. The team will also make it a point to promote your home on their respective social media pages, especially in their active Facebook and LinkedIn profiles. Your home will also be featured on The Redstone Group’s website to increase visibility.
  • Use local search terms for buyers
    Optimizing your listing makes a huge difference in your listing’s online presence. Using a combination of general real estate keywords and local keywords can easily bring your rank higher when buyers search for those particular words.
    It also brings more traffic to the website, generating leads and increasing sales.
  • Put up a custom website
    An informative, effective, and well-designed website quickly makes a good impression on buyers. Also known as a single-property website, these kinds of sites are a great marketing tool because it’s easy to share and promote, especially on social media. To create a strong digital presence for your listing, The Redstone Group can create a customized, individual property website that will contain complete details about your property.

Ensure home selling success with the help of Ian McVeigh and The Redstone Group, the number one real estate group in Arlington, VA. Get in touch with the team today by calling
703.965.2304 or email Ian(at)IansSelectTeam(dotted)com.