In a real estate market as hot as the Washington DC metro area, it can be hard to make your property stand out from the competition. But worry not, for there are many ways you can make your house shine and attract potential home buyers.
One way to generate buyer interest in your house and sell it fast is through including beautiful real estate photos on your property listing. As the old adage goes, a picture is worth a thousand words. This rings true in home selling. Continue reading to find out how real estate photography can do wonders for your sale.
The importance of great real estate photography
In the age of computers, the internet, and technologically savvy individuals, a great photograph transcends reality and can be considered good marketing alone.
Today’s real estate market heavily relies on good photography as real estate agents, buyers, and independent sellers continue to browse real estate websites for property listings. Needless to say, well-photographed properties are getting the bulk of the attention.
- According to this study by VHT Studios, listings with high quality photographs sell at a rate of 32 percent faster than those without.
- In this article, it was mentioned that home listings with more photos spent an average of 32 days in the market. It’s a stark contrast to listings with just a single photo, which spent an average of 70 days in the market.
- In the same article by Retipster, a whopping 87 percent of homebuyers browsing property listings on the internet found that photos are one of the most useful features of real estate websites.
- 40 percent of homebuyers said they are more willing to visit staged homes with great photographs they saw online.
- Homes that have a price range of $200,000 to $1 million could usually sell for $3,000 to $11,000 more as long as they include a gallery of high-quality photos in their listing. The average home price for Arlington, VA, is at $615,000, which sits well within that range.
More and more homebuyers are doing their research online before deciding whether to personally see the house or not, which means that the buyer’s impression of the property can dictate their interest in a particular home. Ensure that homebuyers become engaged in your listing by investing in good quality photos.
Tips on real estate photography
Make sure that you pique potential buyers’ interest through lovely photographs of your home.
- Improve your house’s curb appeal
Your property’s curb appeal alone should make a great first impression on potential buyers. It serves as a little teaser to what’s inside the house. If you can attract a prospective buyer’s attention through pictures of the house exterior, they will likely browse more pictures.
To enhance your curb appeal, there are several things you can do. Mow the grass if you have a lawn or backyard. You can also add flowering plants in strategic points. If you have outdoor furniture, arrange them in a neat and uncluttered manner. Ensure the windows are squeaky clean. If the paint exterior is looking a little worn due to wear, have it repainted for a fresher look.
- Highlight important rooms
According to the NAR, the living room is the most important room that needs to be staged, followed by the kitchen and the master bedroom. Nevertheless, aim for all of your rooms to be clean and clutter-free. The idea is to make homebuyers visualize their future selves living in the property, so depersonalize the house as much as possible.
Dust the ceilings, wipe the counters, wash the curtains, and remove all personal items (i.e. family photos, vacation souvenirs). Make sure the beds are properly made and use the best sheets you’ve got. Remove cleaning tools and garbage cans. Keep cords and cables out of sight. Finally, for a coherent and refined look, use neutral art pieces that blend with the decor instead of standing out.
- Great lighting is key
With great lighting, any area can seem a lot livelier. Use bright bulbs, as dim ones tend to dull photos. Light your space in a way that highlights its best. If you have big windows, put the curtains on the side to let a little natural light play into the picture.
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